"Jesse and team were able to thoroughly close the gap between our legacy branding and the standard our product and customer base set and deserved. Frankly, none of us could bear to look at the site and we didn't have the depth of design intuition to take it on at the level of complexity we had grown to.

The refactor was elegant, the team was patient, consistent, deeply knowledgeable, and startup-fast. The rebrand was not only our eventual design source of truth, but allowed us to reset the bar for design execution to match the rest of the product. A huge relief for us and our customers :)"